On March 15th 2020, with the full force of a global pandemic upon us, the pubs of Ireland were forced to close. Their absence has been felt by many, but none more so than those who rely on pubs for social interaction. 

The Snug Project was a calendar and limited edition print sale created by Stills & Motion to highlight this rising social issue that ran from November 2020 to January 2021. All proceeds from sales were in aid of ALONE, a national organisation that strives to enable older people to age at home, safely and securely, for as long as they wish.

The project featured 12 images of empty Irish pubs snugs as captured by photographer Finn Richards.

The Outcome

Over 2000 calendars and 240 limited edition prints sold…

1420 online orders received and sent…

To over 23 countries, across 6 continents…

Raising €22,816.85 in donations for ALONE…

With 600 calendars donated to frontline workers.

In The Press

The Snug Project was featured in Ireland’s leading print and online publications, including The Irish Times and The Independent’s Hotlist, on national television and radio and by the acclaimed online design review It’s Nice That.

“The charity calendar features photographs by Finn Richards taken of snugs across Ireland, making us yearn for normality, and highlighting the communal value of pubs.”

Jenny Brewer, It’s Nice That

“The absence of pubs has been a feature of life this year, and The Snug Project, a calendar documenting 12 of Ireland’s most iconic snugs, is a reminder of how pubs are often at the heart of communities.”

Claire O’Mahony, The Independent

“Things might look a little different this year but The Snug Project is keeping the festive spirit alive and raising vital funds for those in need.”

Emma Blanchfield, Food & Wine

Kind Words & Awards

Our customers also had some nice things to say…

“My beautiful, beautiful calendar arrived. Absolutely love it. The pictures. The fonts. The weight of the paper. And the little beer mat. Gorgeous. Well done.”

“Just received my calendar in the post and felt compelled to say thank you. The paper quality is insane! That’s some heavy, high quality paper there. You can tell that no detail was overlooked in creating and producing these calendars and it shows.”

“Obsessed with The Snug Project – a calendar and limited edition print sale in aid of ALONE with gorgeous images of Ireland’s pub snugs. DREAMY.”

The Snug Project was included in the 100 Archive 2020, an Irish design platform that creates an annual archive of 100 notable projects.

With Thanks To

It took a village to make The Snug Project a success. We’re so grateful for the support and dedication of these people…

Photographer: Finn Richards

Project Creative Director: Ciana March

Designer: Paul Guinan

PR: Fiona Donnelan Sustainable PR

Social Media Manager: Sally McCarthy

Motion Designer: Ryan Kavanagh

Printers (Calendars): Plus Print

Printers (Limited Edition Prints): Hen’s Teeth


Halina, Colm, Simon, Fionnuala, Val, Hazel, Caroline at Nelly’s, Janet at Lilliput Stores, John at The Circular, Francie and Sonia at Stable of Ireland, Tig at Howbert & May, Willie at The Palace Bar, Sarah at The Winding Stair, Mary at Books Upstairs, Andy at Indigo and Cloth, Dan and Grace at Bang Bang, Bríd at Honest to Goodness Market, Greg at Howth Market, St Andrew’s Market, Wendy at Scout, John at Article, Hugo at Hugo’s Deli, Clara at Shell’s, Dervla at Pudding Row, Carolanne at Sweet Beats, Colleen at Café Rua, Vince at Books at One and the butchers, bakers and candlestick makers who helped us track down pub owners.